Positioning on the market

Monetization

Price

(9,99$ per month, 39,99$ per year)

Key competitive advantages

• Different programs for each need, from losing weight to preparing for marathon;
• Challenging with other people through the app and share your results;
• Reward system to increase user engagement and motivation.
• Community;
• Enormous amount of different sport activities.

• Audio accompaniment of famous trainers;
• Running community;
• Personal records;
• Difficulty levels;
• Detailed description of each trainings.

• Extended statistics;
• Different variety of available sport activities;
• Possibility to create a running group;
• Live translations;
• Pocket sensor function for walking.

Target market

• Professional sportsmen;
• People who have already acquainted with the company (purchased something or used other its apps);
• Trainers, who are interested in following results of their wards;
• People who are fond of one of available sport activity in the app.

• Professional sportsmen;
• People who have already acquainted with the company (purchased something or used other its apps);
• Trainers, who are interested in following results of their wards;
• People, who want to reach sports goals;
• People who are just keen on running.

• Professional sportsmen;
• People, who want to reach sports goals;
• People who are motivated by different challenges;
• People who are fond of one of available sport activity in the app.

Strengths

• Blog inside the app;
• Running community;
• Convenient statistics of trainings;
• Virtual competition.

• Convenient voice prompts; 
• Understandable and convenient UI without anything superfluous;
• In case the user has forgotten to track their race, it is possible to add it, and it will be recorded in their statistics.

• Ability to track friends races;
• Setting the volume of voice prompts;
• Extended statistic for a huge period of time ( up to year statistic ).

Weaknesses

• Using the app is available only after registration;
• Presence of the bugs;
• Сomplex perception of the application due to the abundance of functionality;
• Difficult procedure of registration;
• Auto-renewal of subscription.

• Presence of the bugs (sometimes incorrect tracking the distance);
• Difficult flow for removing an account;
• Using the app is available only after registration.

• Voice accompaniment doesn't stop talking even in case the user has blocked the screen;
• Sometimes there is a problem with losing GPS signal;
• Using the app is available only after registration.

Authentication 

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Notifications

Training programs